The daily deal industry is all about making customers and merchants happy.
Customers want to get great deals on quality products and services. The emphasis here is on thequality. 50% off a terrible restaurant experience isn’t worth a dime and does no one any good (including the restaurant).
I strongly believe that more focus needs to be placed on ensuring the merchants offering daily deals provide an exceptional experience to the customer. It is difficult enough for certain businesses to make money from running a daily deal due to the discount being offered as well as cutting the deal site into the picture.
Many times, folks will just buy a daily deal and visit the company one time to redeem the discount and never return again. The easiest way for merchants to avoid this and pick up repeat customers is simple…
- Go above and beyond expectations.
- Provide an experience that stands out above the rest.
- Provide an incentive for the customers to come back in the door.
- Give the customer a reason to want to tell their friends and social networks about their experience.
A merchant will not be happy if they end up losing money from their promotion and a customer won’t be happy if they order a deal from a deal site and have a poor experience. Neither of these scenarios help the deal site owner out in the long run either.
Deal sites need to put a large emphasis on advising the merchants how to maximize the deal they are running. Remarkable deals cause people to remark and share them and when your primary focus is on delivering discounts on the highest quality products and services – you have a great chance to continue growing. Deal sites also need to help ensure the companies offering daily deals know how to price correctly. 50%-90% off simply doesn’t make sense for all businesses… and it doesn’t have to. The goal is to just keep everyone happy (which includes your accountants).
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