As a daily deal website owner, your primary objective is to to make customers happy by providing them with high quality deals and coupons. Secondly, (and just as important) your mission is to make merchants who are running daily deal promotions happy (and not have them lose money). You want merchants coming back to you over and over again to run more deals, and you can also provide value added services to increase your revenue as well as the satisfaction of your merchants.
It is all about the deals in the daily deal industry and everyone should be happy. One of the core ways to increase customer satisfaction and loyalty, is by providing world class support. If a customer isn’t happy or requests a refund — you should honor it. The customer isn’t always right, but if you want to be right — the customer will not remain a customer.
Online coupons and daily deals websites have been receiving an increasing number of consumer complaints, according to figures from NSW Fair Trading.
Group buying, discount vouchers and coupons purchased online were ranked second in the top 10 consumer complaints received by the department of fair trading between 2011 and 2012.
Previously, such deals were ranked outside of the top 10 in 2010 and 2011, but Fair Trading have since received more than 2200 consumer complaints.
NSW Fair Trading Minister Anthony Roberts said even if some of the businesses behind online vouchers see themselves as brokers between retailers and consumers, they are still subject to consumer law.
‘Consumers have the same rights regarding refunds and returns as they do with traditional bricks and mortar retailers,’ Mr Roberts said in a statement.
Marc D. Horne
Daily Deal Builder
Source – Sky News
