It seems that every single time I receive a Google Alert (a really cool tool to give you alerts about any keyword you choose) about the Daily Deal Industry, I see a new release about how some Daily Deal company just received some amount of funding.
Just today I visited DailyDealMedia.com and saw that Local.com has reported securing $12 Million in revolving credit facility.
A revolving credit facility is a type of credit that does not have a fixed number of payments, in contrast to installment credit. Examples of revolving credits used by consumers include credit cards. Corporate revolving credit facilities are typically used to provide liquidity for a company’s day-to-day operations.
This also means that as long as the borrower continues to make payments on the loan, that same money can be used again up to the set limit.
The indicators keep on coming about the Daily Deal Industries fast growth and expansion.
The Daily Deal Industry is a very large volatile pie; with a lot of players, movers, and shakers.
I have been blogging a lot of the past few days about the importance and future growth of aggregators, and this is in part because I see how many new daily deal sites that are launching, and in part because HC Consulting Group is gearing up to launch DODAggregator.com, a hosted daily deal aggregate platform.
I predict major future growth in the aggregator world, because people will not want to subscribe to 50 different daily deal sites when they can subscribe to 1 or 2 aggregator websites to receive all of the deals.
I am not saying that there is not room for more daily deal publisher sites to launch successfully – because you can put a unique hook and spin on a daily deal site and target a specific niche market very easily (especially with the help of services such as Daily Deal Builder).
Make moves today,
Marc Horne
HC Consulting Group
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