How does that title strike you?
I think it says a lot about the deal industry and where it could be heading. We’ve all heard stories about how some vendors who supply offers to deal sites get an influx of new customers, but only see those new customers one time when they use their coupon for a discount. Which means the vendor potentially lost money on the actual sale, and definitely did not acquire a new repeat customer.
Sadly enough, many times someone does lose out in the deal equation.
The goals of the loyalty reward model and daily deal model are very closely aligned; retain customers (loyalty) and get new customers (deals). We at Daily Deal Builder see these two as having great synergy. Drive new customers and hold onto them by offering them repeat business deals. This model makes sense as long as the cost of acquiring a new customer is slightly less than the expenses incurred by offering deals.
As the deal sector continues to progress and change, we will continue to see closely related industries merging together. We see the deal industry and the loyalty reward industries slowly merging over the course of the next few years to create stronger customer/vendor relationships while still offering deep discounts to loyal customers through a loyalty deals program.
Got ideas? Get in touch with us and let’s see if yours align with ours.
Tyler Horne
We originally published this article on DailyDealMedia.
