Here at HC Consulting Group, we have two very similar products, DOD Aggregator & Daily Deal Builder, however, these products do very different things, so in today’s blog post we are going to be discussing the differences and pros and cons of either being a daily deal publisher versus running a daily deal aggregator website.
The daily deal industry has exploded in recent years, and there are many different routes that you could take to get in on the action. There are many ways that you can make money in the daily deal industry, and we are going to focus in on two of the major ones:
- Being a daily deal publisher and running a daily deal website.
- Running a Daily Deal Aggregator website.
- Being A Daily Deal Publisher…
A daily deal publisher is someone who runs a daily deal website. You might most easily recognize daily deal websites such as Groupon.com, LivingSocial.com, Buywithme.com, and Woot.com, however, there are hundreds of potential avenues and unique hook angles that you could take to start your own daily deal website with great success. I have even blogged about 18 great ideas that you can run with.
Our daily deal software, Daily Deal Builder, allows you to quickly and effectively launch your own daily deal website to the marketplace without having to get involved in the technical side of things.
It works like this:
Being a daily deal publisher is incredibly easy using Daily Deal Builder and we have literally lowered the barrier to entry to get involved in this area to basically nothing by providing our software at an incredibly cost effective price to the marketplace.
PROS -You have massive potential to generate huge amounts of revenue by running a daily deal website. The market still has plenty of unique angles and geographic locations that are untapped. Using Daily Deal Builder, you can tap into our deal feed so that you don’t have to negotiate and work out deals yourself.
CONS – Running a daily deal website can be more time consuming. Although you can tap into Daily Deal Builder’s deal feed, you still probably want to set up and run your own deals negotiated by you for maximum growth and revenue potential.
- Being a Daily Deal Aggregator
Another route that you could take would be to run a daily deal aggregator platform. In an earlier blog post I discuss 5 ways to make money from a daily deal aggregator, and running one of these properly can be huge.
Aggregation on the internet is where a web site or computer software aggregates syndicated web content on a wide variety of topics and nearly all aggregator websites will follow similar methods to monetize the websites.
DOD Aggregator works like this:
You run a DOD Aggregator website that pulls deals from major daily deal websites on the internet and focus on building your core subscriber base.
PROS – Running a daily deal aggregator website is incredibly easy and hands off. You don’t have to create any deals, negotiate and terms, or write any copy. Your main goal is to simply drive traffic to your aggregator website and focus on building your userbase. This truly is automation at it’s finest.
CONS – Although you can generate plenty of revenue running a daily deal aggregator website, your revenue is typically going to be much less than it would be if you were to run a daily deal website because your main source of income is going to be affiliate commissions :: although there are other ways, also.
All in all, the best bet would probably be to run both an aggregator website, along with your own daily deal website – but the ultimate decision is of course based on you and your business structure and strategy.
To start your own daily deal website, visit:
To start your own daily deal aggregator website, visit:
Make moves today,
Marc Horne
HC Consulting Group
