There are several methods used for quickly motivating people to take action through triggering necessary emotional responses – As well as highlighting the benefits you offer.
Oftentimes, our company runs into challenging target market questions in light of both or clients, and the consulting that we do; as well as in reference to our own internal ventures. Picking a defined target market is a challenge in itself, but research can help you out a lot! Getting your target to bite… well that’s another story. Here are the 13 ways to Instantly Motivate Your Target Market:
1. Create the Impression of Scarcity
Raise the expected value of your products and services by emphasizing their rarity. For example, you might display limited stock quantities for products in which you might be selling or giving away. When it comes to your own work, the best way to increase a sense of scarcity is in producing work that is unique and genuine in your own genius.
You might also emphasize the scarcity of your services in the way you describe yourself, such as in highlighting that what you do – few others can. Really pick out and clarify your strengths when doing so. This is the one time to really flatter yourself 🙂
2. Build a Sense of Obligation!
You are able to move people towards action-taking steps when you give something away. This is certain to trigger a sense of indebtedness or liability to you the GIVER. By giving something away, such as in the form of free information through a blog post, this will effectively drive people to feel the need to give something back to you.
3. Express Yourself
Reveal your personality, your passion and your personal character through everything you do online, particularly through your own work, but also through your writing. The design of your site and in the way you interact with people, will appeal to people in a big way, and will get people quickly interested in you. Sometimes even in love with you.. 🙂
Visitors will be more motivated to buy into your brand after they have witnessed some of your self expression.
4. Limit Your Customer’s Need to Make Decisions
By cutting down on the choices and decisions that you offer your people, (whether this be all the products you want to sell them, or in the various services you might offer) you will reduce the issue of ‘too many choices paralysis”, which restricts one’s ability to make a decision at all. By minimizing choice, options become clearer and easier.
Those who you’d like to take action will be more motivated to make decisions if the options in front of them are not complicated. This includes simplifying the navigation and design complexity of your site/s.
5. Inspire Desired Emotions
In the world of ‘cognitive marketing’ expert marketers suggest embedding messages into your writing (or spoken word) to affect people’s thought patterns through evoking positive feelings like excitement, curiosity and interest. The best way to sell yourself, products and your work is to have prospects and customers associate positive feelings with them.
Think of this as helping people better understand your benefits and not as an exercise in deceit. You can use motivational statements here and there in any persuasive communication you do to motivate people positively, such as:
“What would it feel like to have a beautiful, clean new website?”
“See how you’re getting excited about the prospect of having a print on your wall”
6. Tell good stories
Toss some stories into any content that you have, that seeks to persuade people in the content of your blog and articles, for example. You don’t need to go overboard with telling stories but they have been shown to grab the attention of viewers and readers very effectively. Grabbing attention through intriguing stories is a powerful way of motivating people to take action in the ways you want them to.
7. Get people to make a small step
People are much more likely to make a decision or take action if they have already done something small towards it or in relation to it. According to psychologists, a small commitment in this way activates a committed persona in the person, which they will then look to maintain with future commitments.
So, if you provide the ability to leave comments or feedback on your site, for example, this can lead to people taking further action in committing to you if the opportunity is there.
8. Activate the Brain’s Survival Mode
Triggering the survival instinct in the human brain will have an effect on people’s attention, and in getting them motivated.
Three things are linked closely to the this survival trigger: sex, food and danger. Consider incorporating these themes and images relating to them into the headlines you write, your articles, images you include on your blog and in the work you create to grab attention and motivate people to act.
9. Present Snappy Results
Promise a ‘quick service’, ‘instant download’ or ‘super fast shipping’ in the details you include with products and services you offer. Only do this if you can deliver on what you have promised. People are much more inclined to be motivated by getting something quickly.
10. List Key Things First
Anything you list first, such as a point on a list, or an illustration in your portfolio, will be prioritized by your visitors. So, if you want to get people motivated about a particular thing more than anything else you have to offer at that point, make sure if is listed first in a sequence to boost the priority people give to it.
11. Represent Social Validity
Showing that you and what you offer is liked and respected by others, has a strong motivational effect on people. Social validation in this way triggers the part of the unconscious brain’s urge to ‘belong’, and hence will attract people to you and your work.
You don’t need to be the most popular kid in school to do this, just make sure you give preference to such validity whenever the opportunity arises.
Social validity can be demonstrated in the following ways:
- Showcase any ratings, testimonials and reviews others have made on your site.
- Enable and encourage commenting, but delete spam and any overly negative comments.
- Display popular posts and articles.
- Install social media buttons like Digg and Tweet and recently introduced Facebook ‘reshare‘ buttons.
- Display your RSS subscriber and Twitter follower numbers.
12. Use the word ‘You’
People’s attentions will be drawn to this word, and being spoken to directly, because we all give priority to ourselves in an evolutionary, survivalist sense. Speak directly to your visitors and you will see improvements in your own persuasiveness.
13. Be Professional
This applies to how you present and apply yourself in carrying out your creative work with clients and in the areas surrounding this, such as interacting with prospects, and presenting your work (in the form of your portfolio site etc).
Make sure that you treat everyone you deal with with respect and courtesy, as this feeling of importance has a strong motivational drive behind it for others. Be professional as you go about writing your blog and designing your site too as this will instill a sense of enthusiasm in people as they engage themselves with your professionalism.
HC Consulting Group wants to help you master the art of target marketing, and once this can be accomplished, we can help you platform your venture to capitalize on this specific niche with ease.
Whether it is owning your own daily deal site, or running an online community; you can take these proven strategies and put them to the test!
Let the community know if you can think of other ideas and if you have other views with regard to anything that has been mentioned.
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