Back when Facebook launched there were always these groups that were popping up that were basically like this… If 1 million people join this group – I will _____________________. Just about every single time the numbers would grow like wildfire for these groups, and someone would end up shaving their head, donating money to a charity, or breaking up with their girlfriend.
Frequently asked questions and answers about running a daily deal website.
“Does Groupon have brand loyalty.” Do Groupons customers and subscribers have loyalty to them? From one angle I would say that they do. On the other hand, there is a really great chance that a large portion of their list of customers and subscribers is also subscribed to other deal sites. The loyalty that Groupon and the others customers and subscribers have is not really brand loyalty to them; it’s simply loyalty to the great deals they bring to the consumer.
One of the core reasons that the Daily Deal model has, and still is changing the world before our eyes – is because it harnesses the power of the USER and the users ability to SHARE. We are on the crest of a revolution – and people usually do one of three things in this instance.
Daily Deal websites incorporate something called user generated traffic. They are able to generate so much traffic and revenue because of “collective buying power.” Collective buying power is when a group of people come together and use the rule, there’s power in numbers, to leverage the group size in exchange for discounts.
Daily Deal Builder is the most revolutionary endeavor we have ever been a part of and I am truly excited for many future Daily Deal Builder owners to start dominating a wide variety of markets.
Amidst the emergence of this trend, companies such as ours, HC Consulting Group, are lowering the barrier to entry in this market. Our product, DailyDealBuilder.com, is a group buying platform and daily deal platform designed to let individuals create their own ‘daily deal’ websites or groupon clones, or woot clones – with professional training and assistance in launching the site.
eBay has just acquired Brands4friends for $200 Million. Brands4friends is a daily deal site that specializes in selling goods from fashion and lifestyle brands at significantly reduced prices.
In 2004 Ecommerce experienced one of the most influential changes it has ever experienced with the invention of the Daily Deal Ecommerce models. Initially introduced by Woot.com, this model has since exploded this past year and experienced unprecedented growth in 2010. Now, the Daily Deal model and Group Buying model are growing quicker than any trend I have witnessed in the past 10 years.
To get an offer for 6 billion dollars on your deal of the day website that is only two years old – and turn it down…? WTF?
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