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Quality is More Important Than Quantity

Having an incredibly massive userbase for your daily deal website is a great thing, don’t get me wrong.

The quality and responsiveness of your list is much more important than sheer size, however.

Always strive to grow your userbase and increase subscribers, and focus on quality leads and subscribers… Not just sheer numbers.

A highly responsive list of 10,000 is better than a non-responsive list of 10,000,000.

Marc Horne
DailyDealBuilder 

1 comment

[…] Growing your members and subscribers is one of the core goals that a daily deal company should always continually be working on.  Well, all web-based businesses for that matter. Email database size and promotional campaigns are extremely important in the daily deal industry.  One of the ways that a deal site is valued is directly correlated with the size and responsiveness of the website’s email database.  Remember to put focus no quality over quantity. […]

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