5 Daily Deal Headline Examples

Writing compelling copy and headlines is a skilled trade and art.  But there is a science to it as well and in the daily deal industry there are proven formulas to writing headlines that convert.

We increasingly take in large amounts of information in an incredibly short amount of time.  It also seems our attention spans online are much shorter than they are in real life.

Many times we visit websites for only 5-10 seconds before making the decision to stay or go.

In this article we are discussing the science, importance and significance of deal headlines and titles in the daily deal industry.

One of (if not) the most important aspects to running a great daily deal is crafting the deal headline.

The title, or headline, is the first thing that a visitor’s eye is drawn to when they visit a website and it largely determines whether or not a visitor will stay on your website – and ultimately make a purchase.

Below are some examples of the proven headlines that capture a prospects attention and ultimately lead to a coupon or voucher purchase.  However the list could quite literally go on forever so don’t be afraid to be creative, experiment, and try something that just might explode your next daily deal.

Exhibit A:

${Sale Price} For ${Original Price} Worth of {name of product, service, or benefit from using the product or service}.

1. $25 for $50 of Bamboo Tree Climbing lessons from Marc’s Backyard Jungle Gym.
2. $4 for $10 on any purchase at the Horne Brewery!
3. $97 for a $295 Rock Climbing Session from The Best Rock Climbing Gym in the World!

Why this works:  This works because it allows the website visitor to quickly see the original price and sale price of a product / service and decide if it is right for them.  Psychologically, knowing that we can get an item normally priced at $X for only $Y, gives us a sense of accomplishment.

Exhibit B:

___% Off at {name of product, service, or benefit from using the product or service}

1. 80% Off at “insert business name here!”
2. 50% Teeth Whitening service from “insert business name here.”
3. ½ off admission to “insert service, show, or business name here.”

Why this works:  This works because nearly all humans can easily see that the discount is X% off.  This model has been used in the retail world for ages.

Exhibit C:

Headline: {name of product, service, or benefit from using the product or service}

Sub-headline: Combination of exhibit “A” &/or exhibit “B” above.

1. Horne’s Family Restaurant
   “$20 for $40 Worth of Drinks from our bar”
2. Marc’s Backyard Jungle Gym
   $25 for $50 of Bamboo Tree Climbing lessons

Why this works:  This works great because it lets the visitor immediately see who the merchant is and proceed to see the discount being offered by that merchant.

Exhibit D:

Headline: {name of off the wall activity, product, service, or benefit from using the product or service}.

Sub-headline: Combination of exhibit “A” &/or exhibit “B” above.

1. Go Skydiving in a Car!
   Get 50% off a skydive jump inside a car!
2. Canopy Zip Line Tours
   75% off all zip line tours at Marc’s Backyard Jungle Gym
3. Swim with dolphins
   $25 for a $145 swim lesson from a dolphin!  That’s right, a dolphin!

Why this works:  This works because it taps into our sense of adventure.  Even if I’ve never contemplated skydiving with a car I’m immediately picturing me doing this and wondering whether this could be a really cool activity to do with my friends.

Now, by adding personalization and past product purchase history to your headlines, you will accomplish even more and convert more prospects into customers.

Exhibit E:

{Prospects First Name}, We know you like {past product or service purchased}, that’s why we found you ___% Off at {name of product, service, or benefit from using the product or service}

1. Marc, we know that you like rock climbing so much – that is why we scoured the streets and found you 50% a rock climbing lesson from Chris Sharma, one of the world’s best climbers.
2. Marc, we saw that you gave {restaurant “a” name} a {insert Yelp rating on restaurant} and so we knew that you would love {restaurant “b” name}

By using your subscriber’s first name and past purchase history – you are able to connect with them much better and the message becomes more personalized.

Writing great, compelling copy is one the 7 habits of highly successful daily deal sites, and it all starts with the headline.  These are headlines that have worked for clients we have worked with and by no means there is any guarantee they’ll work for you.  However, they’ll get you started on the right path to writing headlines for daily deals that demand attention, peak interest, and inspire action.

Make moves today,
Marc Horne