What is a white label daily deal software?
For anyone out there contemplating starting a deal or coupon site, you’ve probably come across the term “white label daily deal software”, or some other collection of terms that is similar.
But what exactly is this and what does it really mean?
First off, a white label product or service is, according to Wikipedia, a “product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they made it.”
Second, a deal site is any website that offers products or services at a steep discount, oftentimes with the requirement that a minimum number of purchasers buy the offer.
Putting these two idea together we come up with a deal site infrastructure developed by a producing company of the software that allows the marketing company to brand the site themselves. The now marketing company branded site offers products or services at a steep discount.
Should you create a deal site from scratch or go with a platform?
The advantage of setting up a deal site with a white label provider, such as Daily Deal Builder, is that it greatly decreases the barrier to entry for any entrepreneur or company looking to set up a deal component to their business. Building a deal site from scratch would probably cost upwards of $30,000 dollars, depending of course on the complexity and features of the site, and would also take months of work. Getting set up with a white label deal software provider saves a lot of time (for example, dailydealbuilder.com can get you set up as quickly as you can fill out a domain submission form), and the cost is much less because a white label provider builds the platform once and can sell licenses to as many clients as they can handle.
Want to set up and run a deal site or add a deal component to your business? Visit dailydealbuilder.com today or shoot as an email to discuss your vision.
Tyler Horne
support@hcdesk.com
