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A New Business Model. The Daily Deal Aggregator Business Model Is Booming, But Is It Profitable?

Since the internet has spawned there have have been a some new major business models that have come along that have changed the way things are done, and more importantly, enabled entrepreneurs to cash in by capitalizing on the up and coming trends.

Things like email marketing, social networking, software creation, digital product creation, blogging, search engines,  etc.

The internet has brought about many new business models, and as an entrepreneur it is important to see a new up and coming trend and capitalize.

Well, one of the newest business models around right now is The Daily Deal Aggregator Business Model.

Before going in and explaining the daily deal aggregator business model, you must first understand what the Daily Deal Business model is.

Daily Deal websites have absolutely taken off over the past few years.  Starting with Woot.com and most recently and the reason the model has gained mass media attention Groupon.com.  Hundreds of spin off daily deal sites have since been launching and there is no stop in site.

Daily Deal websites typically offer one product or service a day for a discount.  When the deal expires, or sells out, the offer is gone.

Daily Deal sites have become extremely popular and companies have even launched around the idea that they can help business set up daily deal sites.  We own and operate a hosted daily deal platform and software called Daily Deal Builder and are able to see first hand how lucrative and quickly a daily deal site can get launched and begin so generate revenue…

The fact of the matter is that people love getting deals and daily deal sites allow the end consumer to get just that… great deals.

The huge success of daily deal websites has spawned another business model entirely called the Daily Deal Aggregator Business Model.  You see, there are now a ton of daily deal sites surrounding many geographic locations and niche markets and this opens up a new wave of potential for business owners and entrepreneurs.

Aggregation on the internet is where a web site or computer software aggregates syndicated web content on a wide variety of topics.

The internet is noisy.

The internet is noisy and there is no possible way that a human can see all that is available on the web.  This noisiness is growing which has given way to aggregator websites to begin syndicating information in a central location making it easy for the end reader to consume the information.

Aggregating daily deals makes perfect sense now as the number of daily deal sites is ever increasing.  Rather than subscribing to 25 different daily deal sites and having your inbox cluttered with daily deal messages all day – you could subscribe to one daily deal aggregator website that compiles all of the daily deals that you are interested in.

Brilliant!

Yipit.com was the first daily deal aggregator website that has done this and they have been making some big headway.  They received well over 6 million dollars in venture capital funding and are not slowing down.

What we have done with our newest hosted aggregator software DOD Aggregator, is create a Yipit Clone, or a hosted daily deal aggregator website platform that allows anyone to easily, quickly, and effectively create and launch their own deal aggregator website literally in under a day.

DODAggregator allows our clients to target a specific niche market or geographic location, or even just the entire daily deal industry – to compile and aggregate all of the deals out there.  Once you create a deal aggregator site using DOD Aggregator there is a small amount of set-up required before you can begin working on driving traffic to your site and generating ad revenue and affiliate commissions.

This new daily deal business model is growing fast in the daily deal market, as well as other markets such as aggregating videos, news, information, polling data, travel deals, and just about any type of information that can be found on the web where it would make life easier if the information was aggregated into one location

If you are interested in learning more about this brand new booming business model and launching a deal aggregator website – we encourage you to visit http://dodaggregator.com.

Make moves today,
Marc Horne
HC Consulting Group

 

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6 comments

Using daily deal websites will help you save money. These sites work in a partnership with local businesses in order to let them advertise a special deal in a certain city. In return, the site gets a commission based on the amount of people that took part in the deal.

[…] other day we discussed what the daily deal aggregator business model is, but we did not dive further and explain the various ways to actually generate […]

[…] have been blogging a lot of the past few days about the importance and future growth of aggregators, and this is in part because I see how many new daily deal sites that are launching, and in part […]

[…] being launched has brought way to an entirely new business model in the daily deal industry- the Daily Deal Aggregator model.  Yipit.com is the leading player in the aggregate game thus […]

[…] is a daily deal aggregator site.  There current success is undeniable as seen by their Alexa traffic ranking, along with […]

Worth reading post! Ecommerce is huge and has helped consumers save money with the ability to shop around and price match. The Internet has completely changed the way people shop. Now that people know that these daily deal sites exist, consumers are starting to realize the variety of purchases they can make.

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