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Don’t Be Creative; Be Immortal

In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.” In his book Confessions of an Advertising Man, David Ogilvy…

Why Your Daily Deal or Coupon Promotion Is Not Working

Consumers love getting deals.  It’s no secret. I’d say that people have loved getting deals and bargains, and that negotiations…

Four Triggers to Cause Purchasers to Pull Out Their Cards

What makes us go from thinking about buying something, to actually making a purchase? Just as each of us is…

Top 10 Ways to Drive Traffic to Your Daily Deal or E-commerce Website

Enjoy the replay from our Daily Deal Builder training webinar where we discuss the top 10 most effective strategies for…

The Art of Promotions

The Art of Running Successful Promotions and Capitalizing On Holidays, Events, Festivals, and Unplanned Events Download the slides off of…

2013 The Year of the Hashtag

“Hashtag” was considered the 2012 Word of the Year by the American Dialect Society, but I firmly believe that 2013…

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