daily deal builder

Daily Deals Greatly Depend On User Generated Recommendations & Word of Mouth

A new study conducted by Constant Contact and Chadwick Martin Bailey has revealed that word-of-mouth is crucial for the success of small…

How To Give The End Consumer Exactly What They Want… Use Data!

Tapping into and analyzing deal site data can be enormously helpful to deal sites, not to mention merchants, in finding…

Work Less – Make More – and Underdo Your Competition

Back when Facebook launched there were always these groups that were popping up that were basically like this… If 1 million people join this group – I will _____________________. Just about every single time the numbers would grow like wildfire for these groups, and someone would end up shaving their head, donating money to a charity, or breaking up with their girlfriend.

Does Groupon Have Brand Loyalty?

“Does Groupon have brand loyalty.” Do Groupons customers and subscribers have loyalty to them? From one angle I would say that they do. On the other hand, there is a really great chance that a large portion of their list of customers and subscribers is also subscribed to other deal sites. The loyalty that Groupon and the others customers and subscribers have is not really brand loyalty to them; it’s simply loyalty to the great deals they bring to the consumer.

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