In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.” In his book Confessions of an Advertising Man, David Ogilvy…
February 18, 2014 Read more
In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.” In his book Confessions of an Advertising Man, David Ogilvy…
If you tell your sales force and persuasive writers that the most effective sales strategies use an outline created in…