80% of female Internet users have become fans of a product or brand on a social network site and 72% said they learned about a new product through social media. As the graph here shows, more than half of Facebook and Twitter users are over 35, not to mention LinkedIn.
Social networking is a true cultural phenomenon, and what’s crazy is that there is no demographic that isn’t represented substantially on one or more sites.
Essentially, social networking websites have huge marketing reach, but it is hard to make money selling products when so many age groups come and go all day long. Take a look at the graph below in order to see how wide this market really is:
Given the above graph, it is clear that by identifying a niche by age is key in order to then find out what products that particular age group is looking for. From here, if you are looking to market products online, it is the perfect time to capitalize.
Using a daily deal website, you can easily send an age group to a daily deal website that specializes in age group specific items. An easy example of this is as follows:
Make a Social Network for a college town. Focus this Social Network on college students and local fans that love the college life. You can guess that this age will be from 18-26, and have a wide fan base of collegiate sports fans. Focus the social network on college and team info, and provide quality value towards the college community as a whole.
From here, you will start building an empire of fans and students that trust your word on information. Make references to local deals, and then BAM! Drive this already trusted traffic to a deal of the day that offers items that this age group is looking for.
You can rinse and repeat this model with many other niches, but in a nutshell this is the idea: Find an age segment, create a local community for them, cater to their needs with daily deals that are too irresistible to pass up.
Have fun and enjoy the flow of traffic that you can drive from your Social Network site to your Daily Deal Site. Both website structures can be fun, and a lucrative method for building an online business.
HC Consulting Group specializes in both of these platforms, so let us know if you need any help with owning a site like this, or setting up a venture similar to the strategy mentioned above. We are always ready to consult your next online venture!
HC Consulting Group
404.939.6011
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