Over the past few years there has been a huge interest in companies and entrepreneurs looking to get involved in the daily deal industry and launch a daily deal website.
I’ll be the first to say that it probably isn’t the wisest decision to compete with Groupon, but daily deal sites are launching all of the time and many of them are seeing quick success.
How do you start a successful daily deal website?
Well, the easiest route is to focus and cater to a specific niche market.
To successfully get a niche deal site off of the ground, you primarily need to focus on:
- Building merchant relationships
- Acquiring an audience
- Utilizing or creating deal software & technology.
People enjoy hobnobbing with other like-minded individuals and niche specific deal sites can give people that ability.
People are passionate about the things that they want to gain, save, be, and do.
People want to gain: Health, popularity, praise from others, pride of accomplishment, self-confidence, time, improved appearance, comfort, advancement: social-business, money, security, leisure, increased enjoyment, personal prestige, et
They want to save: time, discomfort, risks, money, worry, embarrassment, work, doubts.
They want to be: good parents, creative, efficient, recognized authorities, up-to-date, gregarious, sociable, hospitable, proud of their possessions, influential over others, etc.
They want to do: express their personalities, satisfy their curiosity, appreciate beauty, win others’ affection, resist domination by others, emulate the admirable, acquire or collect things, improve themselves generally, etc.
If you can help people find products and services that enable them to achieve the above… at great discounts… you are well on your way to dominating a niche market.
Companies like ours, Daily Deal Builder, can lower the barrier to entry dramatically for organizations looking to start a deal site.
Marc D. Horne
800-794-7192
