Email Marketing is something that has given a lot of businesses great success, but imagine if you could focus some similar tactics toward people who are ‘away’ from the their email?
It’s crazy to think that nearly everyone in the USA, as well as worldwide is carrying around a device that can almost always receive text messages, and oftentimes email too. Without being intrusive, (which is the key) it is critical that we discuss the potential for marketing towards those that are mobile. In doing so, what is going to be received, opened, and appreciated?
Marketing campaigns, not matter what mediums you use must be compelling and real. If you are targeting a person, via the device in their pocket, your campaign has got to be good. What I mean by this, is that you need to promote things of value, and you need to make sure that you are targeting people that you have researched, and marked as receptive. Without these two elements working together, your campaign is lacking the punch that you will need in order to create a return on your investment (ROI).
Marketing isn’t cheap, and it can take hours of research to get it down. Be smart and learn from those that have already had success. Do your homework on the products that you are promoting, and most importantly, research your target market backwards and forwards so that you know them inside and out.
After your research and strategies are identified as ones that will gain you success, definitely keep an open mind about mobile marketing. Reaching out to someones cell phone can be an intrusive plan, but if you know the person will be responsive then it is a sure bet for success.
As always, keep your campaign classy and focused towards those that potentially want your promotion most. If the research that you have gathered, says it’s a good idea, trust what you know, and be confident in your mobile marketing campaign.
There are countless products out there, that are great platforms for basing a mobile marketing campaign off of, so give us a call and let us know your ideas. HC Consulting Group is more than happy to help with your campaign and make a hit promotion via mobile mediums.
We have worked closely with this 18 year dude who created a product called Mobile Monopoly. Definitely worth your time to check out because I know that it is quality…
Make moves today,
Tyler English
HC Consulting Group
(404)939-6011
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See what others are saying about Mobile Marketing below:
Mobile Marketing Association (MMA) Announces Changes To Realign …
The Mobile Marketing Association (MMA) just announced some changes to help it better position itself for the rapidly changing mobile marketing.
Publish Date: 09/02/2010 17:00
http://www.mobilestorm.com/resources/digital-marketing-blog/mobile-marketing-association-mma-announces-changes-to-realign-with-a-changing-industry/
SMS Isn’t Just For Kids, 72% Of Adults Routinely Send Text …
A new survey out by Pew Research suggests American adults are just as addicted to text messaging as the younger generation, with the amount rising substantially.
Publish Date: 09/02/2010 15:46
http://www.mobilemarketingwatch.com/sms-isnt-just-for-kids-72-of-adults-routinely-send-text-messages-too-9164/
Addiction of Cell Phones Skyrockets the Mobile Marketing Industry
Press Release – The commercial market globally is outstripping in terms of cell phone sales and addiction with consumers continuing to grab handsets at an extremely dizzying.
Publish Date: 09/03/2010 8:42
http://www.wirednewsengine.com/2010/09/03/Addiction-of-Cell-Phones-Skyrockets-the-Mobile-Marketing-Industry_201009037600.html
