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How to Write a Press Release for the Masses

HC Consulting Group offers many traffic gaining solutions for any web business under the sun. We specialize in lead generation, but the leads have to come from somewhere…

HC Traffic Pro is an excellent tool for spinning content and blasting out multiple press releases with a superior level of efficiency. You can do this within a few hours, but the most important concept to master is the actual press release itself. Make your press release full of value and rich in content and it is sure to be a traffic driving success.

Here is a proven format for writing an exceptional press release:

Headline

Compose an active and descriptive headline that will capture the reader’s attention. The headline should appeal to journalists as newsworthy.

Summary

Write a summary of your press release that helps clarify the headline, and describes what the press release is about.

* While not all press releases have a summary, if you are distributing your press release to PR Leap it must include a summary.

Body (Answer the Where, When, Who, and What)

Lead Paragraph

City, State – Month Day, Year – Organization Name – Answer the “what” in the rest of this paragraph.

Include Quotes

After the first paragraph of the body it is a good idea to include at least one quote from an executive that discusses why this is an important news event. Add credibility to your press release; identify the people you quote using their title, and company name in addition to their name.

Answer the Why and the How

The second paragraph of the body should connect the first paragraph to more detailed information about the “why” and the “how” of the news event.

Additional paragraphs should contain supporting information, industry statistics, and quotes.

Call to Action

The last paragraph is where you can make a call to action. This is your opportunity to prompt your target audience to do something. It can be as simple as “To sign up for a PR Leap account visit http://www.prleap.com/sign_up.html”.

### (Use three number signs to denote where the press release ends)

Corporate Summary

Include a short summary about your organization.

Contact Information

Include the contact information of a person the media can follow up with. (Name, Company Name, Phone Number, E-mail Address, Company URL)

If you are looking for HC Consulting Group to assist with your traffic driving needs you are welcome to contact us for a free consultation. We can provide you with all the needed tools to make your online venture a success.

Contact us if you are interested in a wide variety of traffic driving software tools today!

HC Consulting Group – 1800.794.7192


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2 comments

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