While investigating some of our clien’ts Daily Deal models, as well as talking with many of our customers personally, it is evident that there are some unnecessary apprehensions towards starting up a Daily Deal site; entering a focused niche, and gathering product ideas.
Our clients want know how to get noticed, and how to make a the deal model a success… Well, here’s how:
Pick a niche that you are familiar with: Make sure that you are operating within a space that you feel comfortable and somewhat knowledgeable. Remember to do your research in advance. Who are the competitors? Who are the suppliers? Who are the industry leaders.
Do Not Limit Your Reach, but try to start out relatively local: Gathering a repertoire of local deals, and promoting them to locals is a fitting model. People like to be active in their community, and by providing a proven refuge for great local deals is a sure way to get noticed. Take the time to find the hot spots and then seek deals.
Once your site takes off locally, brand your Daily Deal site in other places. Start a trend and dive in head first!
Consider Offering Services and not JUST physical products: People love service based businesses and there are tons of business owners that are looking to promote a daily deal. Think about some of these great service indsutries:
-Massage Therapists
-Spa’s
-Chiropractors
-Physical Trainers
-Cleaning Services
-Taxi Services
-Veterinary Care
-Interior Design
-Music Venues
-Coffee Shops
-Restaurants
You can easily approach these types of businesses and put together a simple deal. Maybe you request to demo the promotion by launching it for one day… See how much response you get and then tweak your approach accordingly.
Daily Deal sites can be an awesome business model and make a killing for you, the entrepreneur. Local daily deals are easily recognized as valuable places to find steals on great restaurants, local services, and fun activities for families and individuals alike.
If you are having trouble thinking of the right niche to apply your Deal of the Day website to, then look to your local community for the answer. There are so many possibilities.
To start your own deal of the day website, visit Bloopio before we close the door on this special offer.
Make moves today!
HC Consulting Group
(404) 939 – 6011
