deal of the day software

How Daily Deal Websites Actually Work

Daily Deal websites incorporate something called user generated traffic. They are able to generate so much traffic and revenue because of “collective buying power.” Collective buying power is when a group of people come together and use the rule, there’s power in numbers, to leverage the group size in exchange for discounts.

The Global Leaders In Daily Deal Software

Amidst the emergence of this trend, companies such as ours, HC Consulting Group, are lowering the barrier to entry in this market. Our product, DailyDealBuilder.com, is a group buying platform and daily deal platform designed to let individuals create their own ‘daily deal’ websites or groupon clones, or woot clones – with professional training and assistance in launching the site.

The Daily Deal Trend

In 2004 Ecommerce experienced one of the most influential changes it has ever experienced with the invention of the Daily Deal Ecommerce models. Initially introduced by Woot.com, this model has since exploded this past year and experienced unprecedented growth in 2010. Now, the Daily Deal model and Group Buying model are growing quicker than any trend I have witnessed in the past 10 years.

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