We at Daily Deal Builder have seen consistent and progressively more interest in getting set up with our deal platform simply because we have put a lot of focus and effort into building our brand through writing articles. We get daily inquiries from folks who have read our articles and enjoyed the content we have created over the course of the past year and half.
We set out in this industry to lower the barrier to entry and to help our clients (and even people who aren’t our clients) build a successful deal site. Part of that is through sharing tidbits of knowledge that we’ve picked up while being a platform provider, watching the deal space, and talking to our clients.
The upside to our helpful attitude has been the build-up of our brand, and we just wanted to point out here that writing articles and sharing information to which you are privy, or information that you learn, gets other people interested; interested both in what you say as well as interested in what you provide to the market.
We believe in helping companies and individuals achieve success. We have been rewarded for those beliefs both in boarding new clients, as well as making an impact on the industry and building our brand.
Custom Content Council has done some research and found that…
77% of people understand that an organizationᾼs goal for custom content is to sell them something, but are OK with it as long as it provides value.
73% of people prefer to get information about an organization in a collection of articles rather than in a traditional advertisement.
61% of people feel better about a company that delivers custom content and are more likely to buy from that company.
Tyler Horne
Daily Deal Builder
Originally posted @ Daily Deal Media
[…] that launched a sunglasses company earlier this year. A lot of what he talks about is branding, building a brand, how his sunglasses brand fits into lifestyles, and also he talks about what brick ‘n mortar […]