Implementing a daily deal component to your existing broadcast media company can immediately open up a new revenue stream for you. We’ve done all the hard work in creating the technology and game plan, you simply implement and experience the benefits. We love nothing more than helping successful companies increase their bottom line and grow their audiences.
Broadcast media companies, be they radio, television, internet, webcast, etc, maintain a close relationship with their users/listeners. This relationship is symbiotic, in that the media companies provide content to users in exchange for exposing those users to advertisements. The media company brings in real dollars not from their users, but rather from their advertising relationships. Now, these media companies are able to leverage their userbase against the advertising relationships they’ve built, and the cost of advertising with the media company becomes a function of the media company’s user reach along with the frequency and responsiveness of the userbase.
So here’s where we’ve seen media companies really capitalize on the deal industry by utilizing Daily Deal Builder’s deal software. The media companies have direct access not only to their userbase as buyers, but also as potential vendors. Essentially the media companies can begin functioning as their own advertising company and driving revenue directly from their userbase.
Here’s how this works… The media companies reach out to their userbase, letting them know that within a few months they will be launching a new platform which will drive real revenues into the hands of some of their listeners. Some of those users are business owners. These vendors take interest and decide to contact the media company to run an advertisement, which the media company positions as having no upfront fee. The media company locks in a certain amount of ads and launches their platform to the same userbase, this time with a focus on how their users can save money by taking advantage of local deals. And this process repeats itself over and over and grows… The media company can get both buyers and sellers directly from their existing users.
Increase your bottom line by increasing your advertising frequency, offering timely and relevant deals, building out your list, and increasing your audience loyalty. Everyone loves getting deals, including your existing audience.
