hc consulting group

Why Your Daily Deal or Coupon Promotion Is Not Working

Consumers love getting deals.  It’s no secret. I’d say that people have loved getting deals and bargains, and that negotiations…

(Video) Guide to Driving Traffic

Enjoy the replay from our Daily Deal Builder training presentation held on July 2, 2013 where we discuss many methods…

Daily Deal Software Made Easy

Daily Deal Builder has the best group buying and daily deal software that you can find. Sure – that might just be my opinion – but my clients will agree with me. You can submit a domain name to us and have your site customized – and up and running in under 24 hours – ready to accept orders.

Does Groupon Have Brand Loyalty?

“Does Groupon have brand loyalty.” Do Groupons customers and subscribers have loyalty to them? From one angle I would say that they do. On the other hand, there is a really great chance that a large portion of their list of customers and subscribers is also subscribed to other deal sites. The loyalty that Groupon and the others customers and subscribers have is not really brand loyalty to them; it’s simply loyalty to the great deals they bring to the consumer.

How Daily Deal Websites Actually Work

Daily Deal websites incorporate something called user generated traffic. They are able to generate so much traffic and revenue because of “collective buying power.” Collective buying power is when a group of people come together and use the rule, there’s power in numbers, to leverage the group size in exchange for discounts.

The Global Leaders In Daily Deal Software

Amidst the emergence of this trend, companies such as ours, HC Consulting Group, are lowering the barrier to entry in this market. Our product, DailyDealBuilder.com, is a group buying platform and daily deal platform designed to let individuals create their own ‘daily deal’ websites or groupon clones, or woot clones – with professional training and assistance in launching the site.

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