Standing Out In A Sea Of Competitors

The barrier to entry to get involved in the deal industry is rather low and as more niche specific sites are opening their doors, it begs the question, “what makes you stand apart from your competitors?”

When you look at the deal space from an outside point of view, it becomes clear that most of the deal sites,major players included, do not have major brand loyalty from their subscribers and customers.

For the most part, folks just want to get great deals and businesses want to get more customers.

As this space continues to progress, the importance of standing out further than just the offers you put on your site gains more importance.

“So what makes you stand out from the next site?”

Is it your brand, voice, character, humor, technology, the quality of your deals, your services, your customer experience, redemption process, or your merchant experience?  Is it your subscriber acquisition and retention rates?  Your email open rates? Your dominating presence on the social media sites?

Many of the deal businesses who will not be around by the end of 2012-2013 just answered “none of the above” to those questions.

Future growth lies in mobile compatibility and technology, and making life easier for their users and clients from all angles.  The innovative leaders who put major focus into providing real value to their market and properly engage with their prospects and clients will stand out in a sea of competitors.

“So what makes you stand out?”

Marc D. Horne

— Originally posted as a guest article on Daily Deal Media here.