Should You Get Involved in the Daily Deal Industry?

Running the Daily Deal Builder deal platform gives us a unique insight into the types of companies that are seeking out and adding a component of the daily deal industry to their business. Some businesses are better suited than others to capitalize off this crazy industry.

From my perspective it all gets boiled down to your audience.

Do you currently have an audience?

Whether or not it’s an audience on your blog, your social media pages, or your website, those who have a current and active audience of “fans” are best suited to offer deals, discounts, and coupons to help re-invigorate their audience and add to their bottom line.

Most folks love getting deals; your audience is probably no different.

Offering deals is a great way to get in touch with your audience more often and actually generate more revenue by providing a useful service.

Musicians, celebrities, athletes, radio stations, and newspapers are all sitting in a unique position because they have the ability to launch a deal component to their current subscriber base through their existing brand and increase revenue.

Now, I’m not implying that only the above ‘brands’ should be entering the deal space by any means, but what I am saying is that if you currently are not tapped into a large subscriber base, this just means you will have to work much harder to grow your userbase and generate loyalty from your users at the beginning.

We board small to mid-sized players in the industry almost weekly, some of whom we’ve watched grow from a single entrepreneur running a small deal site in their local town to expansion into new towns and even countries.

For us, there’s a unique pleasure we derive from watching the tiny start up deal site grow, because it kind of mimics our own growth story a little bit and we feel a kindred spirit.

Make moves today,
Marc D. Horne