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Don’t Be Creative; Be Immortal
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In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.” In his book Confessions of an Advertising Man, David Ogilvy…

February 18, 2014 Read more
Why Your Daily Deal or Coupon Promotion Is Not Working
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Consumers love getting deals.  It’s no secret. I’d say that people have loved getting deals and bargains, and that negotiations…

February 11, 2014 Read more
2014 Technology Predictions
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8 Predictions for the eCommerce, Coupon, and Daily Deal Industries in 2014  Click here to download the slides of this…

January 9, 2014 Read more
The Art of Promotions
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The Art of Running Successful Promotions and Capitalizing On Holidays, Events, Festivals, and Unplanned Events Download the slides off of…

August 20, 2013 Read more
(Video) Common Traits of Successful Companies, Advertisements, and Promotions
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We all have competencies and skills that set us apart from one another. A key component that sets us apart…

May 31, 2013 Read more
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