Guest Writer: Tyler Horne, CFO – HC Consulting Group.
It seems like everyone is searching the term Daily Deal Software. Daily deals are currently the hottest trend to hit the market since sliced bread.
I just had a conversation tonight with some people in Hungary who are about to enter the market with local Hungarian deals and we were debating whether the daily deal trend is simply that… a trend… or if it’s related to the global economic crisis that many countries are currently facing. My take on this is two-fold.
First, yes daily deals are a giant trend that have skyrocketed and everyone everywhere is looking to either get into the market by providing a daily deal software solution, a daily deal website, or just share in the savings.
But I also think that this phenomenon has gotten so much traction on the internet because of the current economic environment that many countries are currently facing. Coupons have never before been a ‘cool’ thing to use. They’ve typically been viewed by most people as being used by those really annoying people in grocery store checkout lines that cause the length of time waiting in line to checkout to increase exponentially.
Daily deal site coupons have become a fashionable item to use, and I believe that part of this is because everyone has become a little more cognizant of where and how they spend their money. People still want to do the same things they’ve always done, but they’re now paying closer attention to their wallets.
The internet is only a little over 20 years old and 20 year olds know ‘cool’ better than anybody. That a 20 year old internet has brought couponing into the realm of the mainstream not only speaks to the ever evolving nature of acceptable social norms (…using coupons isn’t just for your parents anymore…) but also speaks to the current economic environment in which we all live.
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