Driving Traffic

The Importance of Building a Pre-Launch Buzz

All products, websites, businesses, movie releases, etc. put themselves in a better position when they successfully build up a pre-launch…

3 Words that Will Dramatically Change Your Business

It’s just 3 little words… But when these 3 little words are used in the right context and situation, they…

7 Behaviors to Focus on that are More Important Than Growing your Subscriber Base

I often speak with deal site owners whose primary milestones are based around the size of their subscriber base.  And…

Don’t Be Creative; Be Immortal

In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.” In his book Confessions of an Advertising Man, David Ogilvy…

Why Your Daily Deal or Coupon Promotion Is Not Working

Consumers love getting deals.  It’s no secret. I’d say that people have loved getting deals and bargains, and that negotiations…

2014 Technology Predictions

8 Predictions for the eCommerce, Coupon, and Daily Deal Industries in 2014  Click here to download the slides of this…

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