Daily Deal Builder

How to Tap into Financial Currents

December 14, 2012

Don’t get me wrong, college was an incredible time for me of growth, education, meeting my wife, and figuring out my goals in life… However, most of the items I had to study for in order to get an A on my tests are long forgotten and distant memories. There are a few major epiphanies [...]

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6 Things You Might Not Know About Running a Daily Deal Website

December 11, 2012

I am in a pretty exciting position in the deal industry because I get the opportunity to speak and deal with folks on a daily basis that are looking to enter the daily deal space and launch a geographic or niche specific deal site. It seems that people from many industries across the board are [...]

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IF Google Actually Makes Another Offer for Groupon…

December 10, 2012

There have been rumors that Google might decide to make another offer to acquire Groupon. If this actually happens… It will most likely be much lower than their initial offer of 6 Billion Groupon should seriously consider taking it. Groupon continues to have stock troubles, CEO troubles, and other financial problems and hundreds of deal [...]

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6 Things You Might Not Know About Daily Deals

December 5, 2012

Editors Note – We originally published this article on Forbes.com You may be a huge fan of daily deal sites, or you might be completely sick of them already. These are the sites—LivingSocial and Grouponare two well-known ones–that send consumers emails alerting them to products and services at big discounts for a limited time. This holiday [...]

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Is The Daily Deal Industry Melting Down or Is It Just The Big Players?

December 5, 2012

This week Living Social has announced layoffs of roughly 9% of its workforce. Groupon has decided to keep Andrew Mason on as CEO after nearly removing him from the job last week. There’s a lot of chatter out there about whether this is the beginning of the end of the deal industry or whether it’s [...]

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Getting Repeat Customers

November 30, 2012

Getting Repeat Business is a MUST in the Deal Industry The daily deal industry has been under a lot of scrutiny lately. Groupon’s stock price has been tanking, they receive bad press on a pretty regular basis, and the barrier to entry to get involved and start a site similar to Groupon is virtually non-existent. [...]

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What Do Santa Clause And The Deal Industry Have In Common?

November 28, 2012

The holidays are here and online sales continue to grow. The IBM 2012 Holiday Benchmark Report, which tracks e-commerce transactions, found that Cyber Monday saw a 30% growth in online sales over Cyber Monday in 2011. That’s huge! They also found that on Cyber Monday more than 18 percent of consumers used a mobile device [...]

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Daily Deal Websites Around the Globe (Part 2)

November 26, 2012

I initially wrote about the daily deal industry abroad and have since been traveling in Europe and have taken notice of a few key things about the deal industry… My first and foremost observation is that when traveling abroad, daily deal sites do not cater to foreigners. Redeeming coupons and vouchers as a local is awkward enough. Imagine being a foreigner [...]

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Subscriber Acquisition, Retention, and Loyalty

November 23, 2012

One critical component to the success of a deal or coupon website is the size and responsiveness of their audience. For the most part, deal sites use daily emails to get in touch with their audience and let them know about their offerings. Companies also use social media outlets like Facebook, Pinterest, Twitter, and LinkedIn to keep [...]

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Boutiques and the Deal Industry

November 15, 2012

At Daily Deal Builder, we’ve set up deal sites for lots of clients in all sorts of industries. Today, I’d like to discuss the Boutique space and how the deal industry can help benefit boutiques all over the planet. I recently did a post on franchises, and boutiques can take advantage of those same ideas in terms of [...]

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Daily Deal Websites Around the Globe

November 13, 2012

I am traveling in Paris and Amsterdam for a Workation (part work / part vacation) and one of my objectives is to closely monitor and take note of the workings of daily deals and coupon sites in Europe. We have noticed over the past couple of years that the demand to start a daily deal [...]

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Franchise Deals

November 8, 2012

I recently did a post on online franchising and decided to expand on that a little bit and also take a different angle. Let’s discuss how existing brick and mortar stores can take advantage of the deal industry. Today let’s look at restaurants, boutiques or fast food chains… We’ve all been in a restaurant and see one [...]

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Daily Deal Builder Presents: Driving Quality, Targeted Traffic to your Websites [VIDEO PRESENTATION]

November 7, 2012

Driving targeted traffic to your website or business is one of the most important components to running any business. You can have the greatest product, service, and offerings — but if no one sees them, what does it matter and more importantly, who does it help? In this recording of our Daily Deal Builder training [...]

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Daily Deal Builder Presents: Driving Quality, Targeted Traffic to your Deal Site

November 1, 2012

Register for our special Daily Deal Builder training presentation where we will be discussing “How to drive quality, targeted traffic to your website.” Primary topics that we will be going over include: • Paid Traffic – Sources, tips, tricks, examples, budgeting, case studies and implementation ideas. • Organic Traffic – Using the traffic software, content [...]

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Complaints About Daily Deal Sites are on the Rise. It Is Time to Bring the Complaints Down.

October 30, 2012

As a daily deal website owner, your primary objective is to to make customers happy by providing them with high quality deals and coupons. Secondly, (and just as important) your mission is to make merchants who are running daily deal promotions happy (and not have them lose money). You want merchants coming back to you [...]

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Data Centers Down in New York City

October 30, 2012

Many data centers were brought down because of Hurricane Sandy, however, the Daily Deal Builder servers remain up and uninterrupted. Say a prayer for all of those that are feeling the wrath of the huge “SuperStorm.” Please note that our Phone system was brought down by Hurricane Sandy, however. So if you need to get [...]

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Hurricane Sandy

October 29, 2012

The United States east coast is getting pummeled by Hurricane Sandy, and I wanted to be sure to send a note to all of our loyal subscribers and clients that are in range of the hurricane to be extra safe, and take every precaution you can. This is a storm unlike any that most weather [...]

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Simple Ways to Increase Customer Satisfaction and Loyalty

October 26, 2012

When a customer or subscriber is happy with your business and the services that you provide them, they are more likely to recommend you to a friend. In today’s socially-connected world, referrals have an even greater ability to drive new customers. Nearly all of us are connected to Facebook, which now has over 1 billion active users. [...]

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Daily Deals Are Supposed to Make Everyone Happy

October 24, 2012

The daily deal industry is all about making customers and merchants happy. Customers want to get great deals on quality products and services. The emphasis here is on thequality. 50% off a terrible restaurant experience isn’t worth a dime and does no one any good (including the restaurant). I strongly believe that more focus needs to be placed on [...]

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Building Your Brand Through Emotion

October 22, 2012

I was chatting with a buddy of mine this morning that launched a sunglasses company earlier this year. A lot of what he talks about is branding, building a brand, how his sunglasses brand fits into lifestyles, and also he talks about what brick ‘n mortar stores have a similar brand for him to get [...]

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Meet with Marc Horne [VIDEO]

October 22, 2012

Running business online has a boat load of benefits… There are also quite a few components that make things more difficult… One of those things is the fact that I can’t sit down with you in the office and show you the ropes… Anytime I meet someone face to face and show them our Daily [...]

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Accounting: The Most Basic Framework of Business

October 16, 2012

Accounting is one discipline of study that all people, regardless of job position, should have some knowledge of – especially in the business world. Its concepts can be applied to just about all job specialties; from secretaries to executives. It is also vital that we gather an understanding of accounting for personal benefit. We use [...]

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What is White Label Daily Deal Software?

October 15, 2012

What is a white label daily deal software? For anyone out there contemplating starting a deal or coupon site, you’ve probably come across the term “white label daily deal software”, or some other collection of terms that is similar. But what exactly is this and what does it really mean? First off, a white label [...]

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[VIDEO] How To Start a Daily Deal Site

October 12, 2012

So you’ve noticed that there are daily deal websites sprouting up all around you and you want to get in on that action… The first step and decision that you need to make is whether or not you want to use a deal software platform, or develop a daily deal site from scratch. This video [...]

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Preparing to Run a Daily Deal?

October 11, 2012

The most important aspect of preparing to run an offer on a deal site is getting your numbers worked out. We’ve all heard the horror stories of companies that priced their deals too low and lost money on the promotion without increasing their customer base enough to make up for the windfall. We’ve also heard stories of companies [...]

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New Upgrades and Themes Implemented on Daily Deal Builder’s Deal Software

October 11, 2012

We have implemented a few new features and upgrades on the Daily Deal Builder deal software. Firstly, we have added new theme options for you to choose from… DDB is an incredibly flexible deal software platform, and as such, our clients have always had the ability to implement any custom css or upgrades that they [...]

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We are having a webinar with our Accountant. The Side of Business that No ONE Talks About!

October 10, 2012

We are holding a very cool webinar with our accountant next Tuesday about The Side of Business that NO ONE Talks About! Ross runs our books and does our accounting and although this might not be the most sexy presentation and headline for a webinar that you will ever see…. I’ve gone through the slides and it is very powerful information and [...]

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Gaining Customers with Referrals and Affiliates

October 10, 2012

One of the primary ways that a daily deal website can increase revenue is by growing its subscriber base. One of the proven ways to do this is through the use of referrals and offering affiliate commissions or site rewards… However, is this right for your business? We live in a very connected world. Facebook just [...]

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Referrals

October 9, 2012

Referrals are pretty powerful… In fact, a large percentage of businesses around the globe rely on referrals for new business. Daily deal sites around the globe rely on referrals to grow their userbase and increase subscribers. I recently realized that our company has never once asked for referrals! Well, what’s the best way to get referrals? [...]

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Facebook Hits 1 Billion Users

October 4, 2012

Wow. Today (October 4th, 2012), Facebook.com announced that they just hit the 1 Billion user mark. There really is a love affair going on between daily deal sites and social media giants and it doesn’t seem to be slowing down anytime soon. Good job, Facebook. That is a HUGE milestone to hit. Now if you [...]

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Capitalizing On The Holidays

October 3, 2012

The holidays are literally just around the corner and if this holiday season is anything like last year, the deal industry is sure to see some huge growth. According to a Bloomberg article published last year, Daily Deal websites were on schedule to see anywhere from $80 Million – $100 Million in Holiday sales. I believe it is [...]

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How to Build a Street Team

October 2, 2012

We all want sales reps. We want people hitting the streets for us, talking to potential vendors (or clients depending on our industry). We want teams of hustlers out there promoting our goods and services for us, partly because they love our product, and partly because they stand to generate some income. But how do [...]

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