Daily Deal Builder

How to Start a Daily Deal Site

June 11, 2013

It seems as if it’s a daily question that comes into our support desk. “How do I start or launch a daily deal site?” We have been actively writing about daily deals and the deal space as a whole for quite a few years now, but I have yet put together an article directly aimed [...]

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1984

June 6, 2013

I was born in 1984, which was a time ideally suited for me to be an early adopter in the technology / internet sectors. Those of you in or near my generation know what I mean. I was 7 when the internet was launched in ’91, and was quickly thereafter learning and exploring this new, [...]

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(Video) Common Traits of Successful Companies, Advertisements, and Promotions

May 31, 2013

We all have competencies and skills that set us apart from one another. A key component that sets us apart is in our act of sharing and learning from information, events, and stories. The most important function of this is the actions and decisions we make based upon what we have learned. Directly learning from [...]

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How to Run a Successful Daily Deal Promotion for Your Business

May 28, 2013

At this point, I’m fairly confident that a sales rep for one of the many daily deal sites has knocked on your business’s door and attempted to sell you on the idea to run a flash sale promotion for your business. If the sales rep wasn’t too pushy and they actually conveyed the information properly, [...]

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(Video) Closing More Sales, Offer additional value added services, deliver more value to your merchants, and hopefully generate more revenue

May 15, 2013

On 5-15-2013 we held a DailyDealBuilder training presentation and discussed strategies to close more sales, offer additional value added services, deliver more value to your merchants, and hopefully generate more revenue for your daily deal business venture. As a daily deal site owner, you must look beyond the daily deal industry and offer and deliver additional services, [...]

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Daily Deal Sites Must Look Beyond the Daily Deal Industry

May 13, 2013

Let’s face it, one of most common objections negative investors and naysayers have of the daily deal industry’s future is that the barrier to entry is too low. To launch a daily deal website, or a deal component to your existing company and become a small – medium sized player in the deal industry can [...]

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(Video) 20 Sure-Proof Strategies to Grow Your Business, Generate More Revenue, & Help Your Community

May 3, 2013

We were lucky enough to be able to render out the recording from our Daily Deal Builder training webinar held on May 3rd, 2013. We discuss 20 different strategies and ideas that you can implement in your daily deal business to grow your brand, audience, and revenues. These strategies can apply to a broader spectrum aside [...]

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The History of Coupons and Daily Deals

April 26, 2013

With so much drama surrounding the daily deal industry, it makes many wonder whether the daily deal phenomenon is fizzling out? I’ll give you the short answer. No. To really understand the daily deal industry and model, we need to start by looking back to coupons, which have been around for thousands of years… Well, [...]

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How To Get More Sales

April 17, 2013

One of foremost missions of daily deal websites is to convert visitors to subscribers, subscribers to buyers, and buyers to repeat buyers. As your deal site grows, it is important to remember to focus on optimizing your results. If the amount of traffic your website receives does not increase, you can still generate more leads [...]

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Free Coupons?

April 16, 2013

We at Daily Deal Builder, with our company and offices in Atlanta, have watched and used Scoutmob since their inception. When we saw Scoutmob hit the stage we thought “well this is exciting and great for the industry.” Scoutmob really sets themselves apart from their competitors because their model has one, simple difference from other [...]

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Daily Deal Builder Training Discussing Search Engine Optimization and Raising Conversion Rates

April 12, 2013

April 12, 2013 we held a Daily Deal Builder training webinar where we discussed Search Engine Optimization (SEO) and tips on raising your conversion rates. Luckily, the technology gods were on our side and we were able to successfully render out the recording. Grab a pen and paper, click play, and enjoy. To download the [...]

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Daily Deal Builder 3.0 Frequently Asked Questions & Answers

April 3, 2013

Your questions answered… We have received a huge response from our Daily Deal Builder 3.0 promotion… Many of the exact same questions are pouring into our support desk, so I know you have many of the same ones too. How does Daily Deal Builder 3.0 work? DDB sets you up a platform to sell physical [...]

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Grow Your Audience By Using Contests and Crowdsourcing

April 2, 2013

If you are anything like me, you’ve noticed a pattern that’s emerged on your Facebook newsfeed. The posts that I am referring to all start with something like; “Vote for me to win…” “Vote for my band to win a slot to play Bonnaroo,” “Vote for my baby because he / she is the cutest thing ever.” [...]

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Daily Deal Builder Releases Version 3.0

April 1, 2013

Daily Deal Builder, a product of Atlanta based HC Consulting Group, has announced the release of Daily Deal Builder 3.0 Daily Deal Builder is a software platform that allows clients to create a ‘daily deal’ website promoting a deal of the day, a deal of the week, or a one sale at a time service, [...]

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(Video) Daily Deal Builder Training Discussing Business Building, Social Media, Contests, the Crowd, and Search Engine Optimization.

March 26, 2013

We have finished up the recording of our latest Daily Deal Builder training webinar where we discuss strategies and tips on building your business, utilizing social media, contests, the crowd, and search engine optimization. To download the PDF of the slides, click here. If you have any additional questions, we invite you to leave us [...]

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Broadcast Media Companies Launching Deal Sites

March 21, 2013

Implementing a daily deal component to your existing broadcast media company can immediately open up a new revenue stream for you. We’ve done all the hard work in creating the technology and game plan, you simply implement and experience the benefits. We love nothing more than helping successful companies increase their bottom line and grow their audiences. [...]

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The Ever-Changing World of SEO

March 19, 2013

The only SEO constant that I have found to always work is to release fresh, new, solid content. I read report after report, and without a doubt the underlying theme of nearly all search engine optimization strategies and courses boils down to releasing remarkable content and having social interaction. It seems whenever I stumble across [...]

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Are Daily Deals For Me

March 15, 2013

Daily Deal Builder’s daily deal software and training solutions cater to a variety of clients in various markets that desire to grow their audience, subscriber and customer bases, online presence, and increase their bottom line revenues. Our services are effectively utilized in a myriad of different business models and marketing channels such as: Entrepreneurs You’re [...]

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5 Ways that Newspapers and Media Publishers Are Winning with Daily Deals

March 13, 2013

Advertising as we know it has been evolving and changing… That’s an understatement. We are constantly bombarded with advertisements on every type of medium we hear or see. Whether we are listening to the radio or Pandora, watching an online video, TV, or the news, browsing Facebook, reading the newspaper or a magazine, or one [...]

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Locking In and Brokering Deals

March 8, 2013

Here is the replay of our DailyDealBuilder.com training webinar from March 8th, 2013. In this training, we discuss locking in deals, brokering deals, and some search engine optimization strategies that you can implement. Feel free to leave us a comment or send us your questions if you have them. support@hcdesk.com. Make moves today, Marc D. [...]

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Firing CEO Andrew Mason Won’t End Groupon Woes

March 8, 2013

* Note: I originally published this article on Forbes.com. Yesterday’s firing of Groupon’s CEO, Andrew Mason, came as no surprise, but it won’t solve the problems of the daily deal industry leader. The press loved to hate Mason. His experience and leadership capabilities were in question. Rumors began surfacing late last year that the board was [...]

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Cause Marketing

February 25, 2013

If you are anything like my friends and I, you are quick to take note of companies that support charitable causes. Most of the time it makes us like the company and support them more often. The ‘99 Cone/Roper Cause Related Trends Report found that Americans solidly and consistently support cause-related activities and that companies [...]

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5 Niche Daily Deal Sites Doing it Right

February 20, 2013

Love them or hate them, niche daily deal sites have been on the rise. The way for these smaller daily dealers to see success, is by going above the status quo and not just becoming “another Groupon.” Here are 5 daily deal sites that I believe are doing some great things: AppSumo.com’s Contests. AppSumo is [...]

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Thousand Dollar Challenge

February 8, 2013

If you were given a challenge that you had to make $1000 and your only lifeline to make it happen is 1 telephone call. What do you do? Take a moment to really think about the question… There are many different types of responses that will be given by any number of people. The Investigative and nit-picky immediately think [...]

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The “Small” Daily Deal Players

February 4, 2013

Most of the time when we read about daily dealers in the news it is primarily about the large players like Groupon and Living Social. What we don’t often hear or read as much about is the fact that there are thousands of smaller, more geographic and niche specific daily deal sites sprouting up in [...]

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Creating an Internship Program

February 1, 2013

I had the pleasure of hosting a really cool training with Justin Lee of Intern Profits where we discussed how to create an internship program and the benefits, issues, and most effective ways to have an internship mentoring program. Justin and Dreama Lee provide tools and resources to help small to medium sized businesses and entrepreneurs find [...]

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Vote 4 Goat! Crowdsourcing at its Finest

January 24, 2013

Doritos Crash the Superbowl Contest (Vote here: https://apps.facebook.com/crashthesuperbowl) is awesome this year. Even more exciting is that one of my old buddies whom I used to play music with is one of the top 5 finalist. Ben Callner directed the “Goat 4 Sale” video and it is absolutely hilarious. Aside from the obvious fact that [...]

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4 Ways That Businesses Can Win with Daily Deals

January 17, 2013

Pricing your products or services can be tough. Pricing your product or service for a daily deal offering is even tougher. This is where many businesses get it wrong. Certain price points and percentages can work for some businesses and not others. Even direct competitors have different margins so each daily deal promotion needs to [...]

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How to close more merchants

January 14, 2013

We’ve all heard that saying “”People love to buy, but hate to be sold,” right? Well, this applies across the board, even (and sometimes especially) in business to business sales. We’ve seen this a lot even in the deal industry. Almost every time one of us at Daily Deal Builder goes out to dinner with [...]

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Avoiding Deal-Hungry Customers When Running a Daily Deal

January 14, 2013

One of the primary complaints merchants have about running a daily deal is that they attract deal-hungry customers. And this is in part true; you will attract deal-hungry customers. Yes, a certain portion of buyers of daily deals will be deal hungry customers. These folks ordered a coupon from a bargain website. It’s rather obvious. On the other [...]

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Deal Sites and Venture Capitalists

January 7, 2013

I was just browsing through Daily Deal Media and came across an article about how venture capitalists are still interested in eCommerce site. The title grabbed my attention, and is mostly about how VCs are still throwing money at deal sites despite the post-IPO debacle of Groupon. According to Daily Deal Media’s Megan Bildner, “While [...]

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Will You De-Value Your Brand If You Run a Daily Deal?

January 3, 2013

Running a daily deal for your business can do some incredible things for you. It can get you in influx of new customers and cash (especially helpful during slow business periods), and is a very cost effect advertising solution. Businesses can offer upsells, gain a huge social media buzz, and keep your business looking busy… [...]

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Thank You

December 21, 2012

As we head into the weekend before Christmas I wanted to send you a note to let you know how much we are thankful for you and wish you well… Businesses are absolutely nothing without customers and fans and over the past 5 years we have experienced superb growth, upsides, downsides, but you have been [...]

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