deal of the day software

How to Start a Daily Deal Site

June 11, 2013

It seems as if it’s a daily question that comes into our support desk. “How do I start or launch a daily deal site?” We have been actively writing about daily deals and the deal space as a whole for quite a few years now, but I have yet put together an article directly aimed [...]

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(Video) Common Traits of Successful Companies, Advertisements, and Promotions

May 31, 2013

We all have competencies and skills that set us apart from one another. A key component that sets us apart is in our act of sharing and learning from information, events, and stories. The most important function of this is the actions and decisions we make based upon what we have learned. Directly learning from [...]

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How to Run a Successful Daily Deal Promotion for Your Business

May 28, 2013

At this point, I’m fairly confident that a sales rep for one of the many daily deal sites has knocked on your business’s door and attempted to sell you on the idea to run a flash sale promotion for your business.  If the sales rep wasn’t too pushy and they actually conveyed the information properly, [...]

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Daily Deal Sites Must Look Beyond the Daily Deal Industry

May 13, 2013

Let’s face it, one of most common objections negative investors and naysayers have of the daily deal industry’s future is that the barrier to entry is too low.  To launch a daily deal website, or a deal component to your existing company and become a small – medium sized player in the deal industry can [...]

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The History of Coupons and Daily Deals

April 26, 2013

With so much drama surrounding the daily deal industry, it makes many wonder whether the daily deal phenomenon is fizzling out? I’ll give you the short answer. No. To really understand the daily deal industry and model, we need to start by looking back to coupons, which have been around for thousands of years… Well, [...]

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How To Get More Sales

April 17, 2013

One of foremost missions of daily deal websites is to convert visitors to subscribers, subscribers to buyers, and buyers to repeat buyers.  As your deal site grows, it is important to remember to focus on optimizing your results.  If the amount of traffic your website receives does not increase, you can still generate more leads [...]

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Daily Deal Builder Training Discussing Search Engine Optimization and Raising Conversion Rates

April 12, 2013

April 12, 2013 we held a Daily Deal Builder training webinar where we discussed Search Engine Optimization (SEO) and tips on raising your conversion rates. Luckily, the technology gods were on our side and we were able to successfully render out the recording. Grab a pen and paper, click play, and enjoy. To download the [...]

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Daily Deal Builder 3.0 Frequently Asked Questions & Answers

April 3, 2013

Your questions answered… We have received a huge response from our Daily Deal Builder 3.0 promotion… Many of the exact same questions are pouring into our support desk, so I know you have many of the same ones too. How does Daily Deal Builder 3.0 work? DDB sets you up a platform to sell physical [...]

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Grow Your Audience By Using Contests and Crowdsourcing

April 2, 2013

If you are anything like me, you’ve noticed a pattern that’s emerged on your Facebook newsfeed.  The posts that I am referring to all start with something like; “Vote for me to win…” “Vote for my band to win a slot to play Bonnaroo,” “Vote for my baby because he / she is the cutest thing ever.” [...]

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Are Daily Deals For Me

March 15, 2013

Daily Deal Builder’s daily deal software and training solutions cater to a variety of clients in various markets that desire to grow their audience, subscriber and customer bases, online presence, and increase their bottom line revenues. Our services are effectively utilized in a myriad of different business models and marketing channels such as: Entrepreneurs You’re [...]

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5 Niche Daily Deal Sites Doing it Right

February 20, 2013

Love them or hate them, niche daily deal sites have been on the rise.  The way for these smaller daily dealers to see success, is by going above the status quo and not just becoming “another Groupon.” Here are 5 daily deal sites that I believe are doing some great things: AppSumo.com’s Contests. AppSumo is [...]

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The “Small” Daily Deal Players

February 4, 2013

Most of the time when we read about daily dealers in the news it is primarily about the large players like Groupon and Living Social.  What we don’t often hear or read as much about is the fact that there are thousands of smaller, more geographic and niche specific daily deal sites sprouting up in [...]

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4 Ways That Businesses Can Win with Daily Deals

January 17, 2013

Pricing your products or services can be tough.  Pricing your product or service for a daily deal offering is even tougher.  This is where many businesses get it wrong.  Certain price points and percentages can work for some businesses and not others.  Even direct competitors have different margins so each daily deal promotion needs to [...]

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6 Things You Might Not Know About Running a Daily Deal Website

December 11, 2012

I am in a pretty exciting position in the deal industry because I get the opportunity to speak and deal with folks on a daily basis that are looking to enter the daily deal space and launch a geographic or niche specific deal site.  It seems that people from many industries across the board are [...]

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Subscriber Acquisition, Retention, and Loyalty

November 23, 2012

One critical component to the success of a deal or coupon website is the size and responsiveness of their audience. For the most part, deal sites use daily emails to get in touch with their audience and let them know about their offerings. Companies also use social media outlets like Facebook, Pinterest, Twitter, and LinkedIn to keep [...]

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What is White Label Daily Deal Software?

October 15, 2012

What is a white label daily deal software? For anyone out there contemplating starting a deal or coupon site, you’ve probably come across the term “white label daily deal software”, or some other collection of terms that is similar. But what exactly is this and what does it really mean? First off, a white label [...]

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Mobile Commerce Continues Growing

August 27, 2012

Users of smartphones and tablet computers are increasingly completing transactions on their devices, according to a study from advertising network provider InMobi. According to the company’s online survey of 1,000 users during this year’s second quarter, 59% had made mobile commerce transactions during the previous six months. That compared with 38% who had made a [...]

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Quality is More Important Than Quantity

August 24, 2012

Having an incredibly massive userbase for your daily deal website is a great thing, don’t get me wrong. The quality and responsiveness of your list is much more important than sheer size, however. Always strive to grow your userbase and increase subscribers, and focus on quality leads and subscribers… Not just sheer numbers. A highly [...]

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Loyalty Rewards and the Daily Deal Industry

August 22, 2012

How does that title strike you?  I think it says a lot about the deal industry and where it could be heading. We’ve all heard stories about how some vendors who supply offers to deal sites get an influx of new customers, but only see those new customers one time when they use their coupon [...]

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Brand Loyalty

August 10, 2012

There is more to brand loyalty than just repurchasing. Customers may repurchase a brand due to situational constraints (such as being locked in with a vendor), a lack of viable alternatives, or out of convenience.  This loyalty is referred to as “spurious loyalty”. True brand loyalty exists when customers have a high relative attitude toward [...]

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The Instinctual Attraction to Deals – New Book Release on Amazon.com from the Founders of DailyDealBuilder

August 8, 2012

My brother Tyler and I have just published our first book on Amazon.com… “The Instinctual Attraction to Deals.” An Inside Look Into the Daily Deal Industry & How People Are Using Deals to Grow Their Businesses. As humans, it seems we have always enjoyed getting deals. Let’s face it, getting more value than you pay [...]

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Common Questions That Nearly Everyone Has Before Starting a Deal Site with Daily Deal Builder

August 7, 2012

Thank you.  The video below discusses the common questions that nearly everyone has before starting a deal site with Daily Deal Builder. Questions that this video goes over: What is the Daily Deal Builder deal software? How could I expect to compete with Groupon or Living Social? What’s the best way to successfully launch a [...]

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SpotlightYour.com Daily Deal Software Plugin for Your WordPress Powered Blogs

August 6, 2012

We are proud to announce that we have just released our daily deal software wordpress plugin and version 1 is available for download on WordPress.org. The SpotlightYour deal plugin for WordPress is powered by Daily Deal Builder and the platform includes everything you need to run a daily deal or group-buy website on your blog(s). [...]

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How To Overcome Deal Fatigue and Keep Your Subscribers Engaged

August 2, 2012

So you have been running your deal business with Daily Deal Builders deal platform for a while…  Your subscriber base may begin to get “deal fatigue?”  You’re not the first and won’t be the last.  It happens to the best of ‘em and is imperative that you take steps to overcome deal fatigue. Deal Fatigue [...]

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Daily Deals Greatly Depend On User Generated Recommendations & Word of Mouth

July 31, 2012

A new study conducted by Constant Contact and Chadwick Martin Bailey has revealed that word-of-mouth is crucial for the success of small retailers using daily deals. The study has thrown light on consumer behavior in relationship to daily deals.  Here at Daily Deal Builder, we have continually been huge proponents of User Generated Recommendations.  User generated recommendations [...]

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How To Give The End Consumer Exactly What They Want… Use Data!

July 30, 2012

Tapping into and analyzing deal site data can be enormously helpful to deal sites, not to mention merchants, in finding and procuring deals that are highly relevant to the deal site audience.  A superb byproduct is that your conversion rates will also increase when you put focus in collecting and analyzing data and acting accordingly. [...]

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Mobile Applications Are on the UP and UP

July 17, 2012

Via: OutSystems Nearly every day we consume a large amount of news on the mobile and smart phone industry. Over half of the US population now owns a Smartphone and the number of folks making purchases on their mobile devices is increasing. …and it’s pretty much blatantly obvious that the mobile industry is on the [...]

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Using a Pre-Built Deal Platform Versus Creating a Daily Deal Site From Scratch

July 16, 2012

Daily Deal Builder is a deal software provider, and I want to first state that we have attempted to be as unbiased as humanly possible in creating this report.  If you feel that you are a “right fit” for the deal industry, one of the first steps you need to decide is whether or not [...]

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False Advertising in the Daily Deal Industry

July 9, 2012

Getting into business solely to make money, as opposed to getting into business to offer something great to society while making money, are two very different worldviews.  The first would do anything for a dollar, while the second would stop to think about the impact of actions, especially actions that have questionable ethics. I’m a [...]

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Should You Get Involved in the Daily Deal Industry?

July 5, 2012

Running the Daily Deal Builder deal platform gives us a unique insight into the types of companies that are seeking out and adding a component of the daily deal industry to their business. Some businesses are better suited than others to capitalize off this crazy industry. From my perspective it all gets boiled down to [...]

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Using Value Added Services To Increase Satisfaction Level Of Your Merchants

June 27, 2012

When a merchant doesn’t have a good experience offering one of their products or services on a deal site, it makes the deal sector as a whole look bad.  Investors shy away, and other businesses become hesitant to feature a deal. A brilliant way for you to keep your business moving in the right direction (on the [...]

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In The Deal Industry, It’s All About The Deals

June 26, 2012

When all is said and done, the primary component that determines whether or not a deal business becomes successful, and more importantly will remain successful, gets boiled down to the quality of deals that are being offered. You can have the most innovative technology, the greatest team, best business plan, and the largest subscriber base [...]

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What Investors Want…

June 13, 2012

As a species, humans have always worked to feed, clothe, and house ourselves. As societies were developed and we began to work as communities to fulfill the basic necessities of sustaining life, we also began opening up free time… and free time, as a generalization, is time for games. Involving yourself in a game, therefore [...]

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Paid Advertising versus User Generated Recommendations

May 30, 2012

I trust my friends if they tell me that they enjoyed a product or service a heck of a lot more than I trust a paid advertisement on TV, Facebook, the side of the street, or any recommendation from a complete stranger.  Just as I trust my friends reviews of movies a heck of lot [...]

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